20 Feb

Setting a Course for International Success: The Advantages of PaaS for Global Expansion

As the Internet and its capabilities have expanded, the capacity for worldwide connection has exploded. Now, the globe is more connected than ever — and enterprises are taking the hint. 

International business expansion is a growing trend across a range of verticals, allowing companies to maximize digital capability and break down borders to access new markets and the competitive advantages and opportunities that await there. Engaging with the diverse global marketplace and tapping into new and rapidly-growing international hubs offers a range of benefits. These include access to new buyers, partners and pools of vital talent (which is especially beneficial for sectors like IT and telecom); long-term market growth; and first-mover advantages like brand loyalty and recognition or development of economies of scale. 

Of course, scaling a company and building success is challenging enough without trying to spread resources and operations across a dispersed global footprint. When businesses start entertaining the idea of going global, the first step in ensuring success down the line is developing a strong and capable foundation from the get-go. Beyond just strategizing about geography, businesses must understand their network needs as an absolutely vital core decision. 

Fortunately, there are some solutions that can put enterprises on the right track for foreign market success. In particular, the power of PaaS (Platform-as-a-Service) is gaining traction within the global community. As a strategic cloud platform service, PaaS offers enterprises a computing environment and resources, empowering a range of possibilities that can span whatever footprint their company covers while directly supporting growth with cloud-like agility. This means that cloud-based apps and sophisticated enterprise capabilities can be developed, deployed and managed easily and with faster time to market, reduced capital expense and enhanced scalability. 

Plus, PaaS offers the flexibility for servers, storage and networking to be managed by either the enterprise itself or a third-party provider, all while developers maintain management of the applications. This means that PaaS solutions take the pressure out of in-house teams and reduce the number of resources that are being taken away from core competencies and business goals. All in all, PaaS is a fantastic ally when it comes to international expansion due to its ability to deliver innovation that moves at the speed of digital change while offering cost-efficacy and scalability with pay-as-you-go models. 

To make international expansion even easier, MOD Mission Critical serves as the enterprise’s PaaS partner. MOD’s true international PaaS — available in 41 global markets — combined with the company’s expert insight and managed solutions makes going global simpler than ever. 

Adding even greater advantages to PaaS, MOD delivers individualized and boutique-level attention with bespoke solutions that ensure IT environments can go the distance. Plus, MOD offers a real human touch and dedicated, trusted partnership — along with access to 400 carriers, 200 data centers, 37 managed Points of Presence, countless on-net buildings and beyond, all at wholesale rates.

When it comes to getting the best of a global footprint, setting a firm foundation is key. Wherever businesses go in this connected world, they should never go alone. With a PaaS solution in place and MOD expertise close at hand, enterprises across any vertical can rest assured that they’re creating future-proofed, agile and highly-capable solutions that can take them further than they’ve ever gone before. 

To learn more about MOD’s managed services, please visit www.modmc.net.

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